“TV ads make marketing people at larger companies feel good. But broadcast advertisements dating from the time of the TV-industrial complex don’t work so well anymore. When we had three networks and no cable, it was different. In the time-shifted, multichannel, Webcentric world of the long tail, YouTube, TiVo, and blogs, spending big bucks on TV ads is like commissioning a portrait back in the nineteenth century: It might make you feel good, but does it bring in any money?”

David Meerman Scott
The New Rules of Marketing & PR

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